AI is everywhere but should you put it there?

Category: Tech
Published: 2026-03-24

You can't ignore it any longer, professionally speaking. One of the frustrating engineering decisions I've seen recently is integrating AI features into products without much consideration to the user experience. Everyone wants to market their product as "AI enabled" or "powered by AI" to stay relevant but working from that mindset alone is not likely to translate well into success for the long term. Be purposeful and think ahead about how you integrate AI. Ensure that it doesn't get in the way of your user's experience. Adding functionality just so you can say it's there does not mean it's the most efficient way for your user to accomplish the task.